基于“昌九一体”的江西中货集装箱水路运输竞争战略研究-工商管理专业论文.docxVIP

万方数据 万方数据 目 录 HYPERLINK \l _bookmark0 1. 绪论 ·························································································································1 HYPERLINK \l _bookmark1 1.1 论文选题背景····································································································1 HYPERLINK \l _bookmark2 1.1.1 江西推进“昌九一体”战略带来新机遇······················································1 HYPERLINK \l _bookmark3 1.1.2 江西中货集装箱运输遭遇新困境 ·····························································1 HYPERLINK \l _bookmark4 1.1.3 江西中货亟待寻找新优势 ·········································································2 HYPERLINK \l _bookmark5 1.2 国内外研究综述································································································2 HYPERLINK \l _bookmark6 1.2.1 竞争战略相关研究 ·····················································································2 HYPERLINK \l _bookmark7 1.2.2 集装箱运输相关研究 ·················································································3 HYPERLINK \l _bookmark8 1.2.3 集装箱运输竞争战略相关研究 ·································································4 HYPERLINK \l _bookmark9 1.3 本文研究内容、研究思路和研究方法····························································4 HYPERLINK \l _bookmark10 1.4 本文创新点········································································································5 HYPERLINK \l _bookmark11 2. 相关理论基础 ·········································································································6 HYPERLINK \l _bookmark12 2.1 PEST 分析 6 HYPERLINK \l _bookmark13 2.2 波特“五力”模型 ································································································6 HYPERLINK \l _bookmark14 2.3 SWOT 分析 10 HYPERLINK \l _bookmark15 2.4 集装箱水路运输理论························································································11 HYPERLINK \l _bookmark16 2.4.1 集装箱生成量的相关因素 ··········································································11 HYP