华能营口电厂发展规划的制定-工商管理专业论文.docxVIP

东北大学硕上学位论文 东北大学硕上学位论文 摘 要 摘 要 随着中国加入liTO，电力体制改革的深化，电力企业面临着巨大的挑战， 如何在改革中抓住机遇，在改革中求生存和发展，是电力企业，尤其发电侧企 业面临的最紧迫的问题。华能营口电厂作为一个大型发电企业，如何在集团公 司的体制下，面对同益变化的辽宁电力市场，迅速摆脱困境，提升企业竞争力， 在市场中站稳脚跟，争取良好的经济效益，是企业最根本的问题。本文通过对 华能营口电厂环境的分析，包括电力市场分析；主要竞争对手分析；电力市场 的政策环境分析；本地区经济环境分析。对华能营口电厂竞争优势与劣势的对 比分析。提出华能营口电厂的发展规划，从技术革新、技术进步：设备管理； 人力资源；标准化认证；成本管理：信息化建设；市场竞争和可持续发展等七 个方面提出对策。并探讨了规划实施中应注意的问题与对镱。 本文运用了国内外现代管理知识和管理手段，提出的华能营口电厂的发展 规划，来应对日益变化的市场，使企业实现良性的、可持续的滚动发展。对国 内独立发电公司也有很好的借鉴意义。 关键词电力改革华能营口电厂环境分析规划制定 东北大学颂士学位论文 东北大学颂士学位论文 ABSTRACT ABSTRACT With the entry to WTO and the deepening reform of electric power system， electric power enterprise are facing with greater challenge，It is a urgent problem to know how to hold the opportunity and survive during reform of electric power enterprises especially power generating companis．As a large power plant，it is a ultimate problem for Huaneng Yingkou Power Plant to face with increasingly variational Liao Ning power market and break away from the difficulties to increase the capability of competition．This dissertation includes the analyses of the environment of the plant，electric power market，major competitors，market policy, local economic environment，the advantages and disadvantages of the plant．A long—term planning for Huaneng Yingkou Power Plant is put forward and consists of seven aspects，including technical innovation，technical improvement，equipment management，human resource，standardization authentication，Cost control， information construction，market competition and sustainable development．The possible problems and solutions to them during the future actualization of the planning are also discussed in this dissertation． Domestic and foreign management means are used in this dissertation to put forward the long—term planning for Huneng YingkOH Power Plant，the purpose of which is enable the plant to face the increasingly variational market and realize s