国际工商管秘理课件.pptVIP

Part One: Environmental Foundation Chapter One: Worldwide Developments Objectives of the Chapter REVIEW current trends in international investment and trade EXAMINE the present economic status in the major regions of the global community ANALYZE some of the major developments and issues in various regions of the world Introduction International Management The process of applying management concepts and techniques in a multinational environment Multinational Corporation (MNC) Operates in more than one country Sells its products in international markets Managers and owners are of different natio