媒介融合背景下安徽卫视微信公众号的运营研究-新闻与传播专业论文.docxVIP

优秀毕业论文 精品参考文献资料 AbstractAt Abstract At present，as the development of new media，traditional media market and the itsaudience are divided．Especially microblog，WeChat and other kinds of client-sidehave obtained a large number of audience and revenue with its own unique advantages．In order to stem the tide and retain the audience，traditional media began to me玛e with the new media,The dividing line between various media has become increasingly blurred WeChat，as an eme玛ing mediawith the diversified transmission modes of voice， images，text and videoetc，has wined the popularity and chase among the public since birth．According to official data updated by the end of the first quarter of 20 1 5， WeChathas active users of 549 million from over 200 countries monthly．WeChm public account，as a major service of WeChat，has attracted nearly eighty percem of its users，which contains Enterprise public accounts and media public account． WeChat shares the advantages of large-user platform，mobility,diversified transmission forms，and low construction cost，which makes WeChat become the selected one to promote the medium me略e of television media．As an important force in Chinas television indite,many provincial TV in the face of the new media to seize the oppommity to seize the initiative，have opened the road of integration with WeChat public platform．At present，all of Chlnas provincial TV stations have opened their own WeChat public number,in order to open up a new way of development． This paper selects the Anhui satellite TV as a case study of WeChm’S public number,through the analysis of its operations to tllilll(，in order to provide a reference for the operation of the WeChat public number． This paper is divided into five parts．The first part is the introduction of this paper,including the source of the topic，the purpose and significance of the topic， research methods and related literature review．The second part is the first chapter of this paper,introduces the provincial satellite TV,t