罗辑思维从品牌节目向品牌企业的发展研究新闻与传播专业论文.docxVIP

端。本文通过文献分析法、问卷调查法等，从品牌传播等角度结合企 端。本文通过文献分析法、问卷调查法等，从品牌传播等角度结合企 业成长战略对《罗辑思维》的节目内容选题、产品传播形式、社群经 济运作、品牌构建、互联网企业营销发展这几个方面进行分析，以此 对《罗辑思维》的品牌企业化发展做出展望。并且希望根据得出的数 据和结论，对今后自媒体或者是一些相关的互联网产业的发展能具有 一定的启示作用。 关键词：罗辑思维 自媒体社群经济品牌互联网 万方数据 A A STUDY 0N THE DEVELOPMENT OF¨LOGIC SHOW”FROM THE BRAND PROGRAM TO THE BRAND ENTERPRISE ABSTRACT In the background of the Internet era，network-related industries have become increasingly affluent，mobile terminal technology also will keep up witll the pace of the Intemet age．Appears of we media make people have a relatively complete system being an information receiver or issuer in such a free online world．Development of science and technology, new equipmerit constantly updated，80 that photos，video，voice production process becomes faster,and spread the cost of production becomes low．Therefore，various social circle of friends on the network， micro-blog，forums，paste it have enough content to promote their flourish．With the use of the network environment，most people are concerned about the entertainment—related content，SO the network will tend to dominate entertainment content．Since many video programs ale entertainment media type，and¨logic show¨as a file informative video program，from the media to flU this type gram scarce，and has its own commercial value． This paper is divided into six parts，the first part is an introduction， mainl2(introduces the research background and research reasons to exphin the theory；the second part of the overall brieflogic show¨ III 万方数据 development；the development；the third part of its brand—building program done to analyze strategies；fourth section describes the competitive development of the Internet to promote the state，’’logic show¨to make timely strategic decisions，apply knowledge of marketing analysis of their needs at different stages of development growth strategy；fiith part related to brand management knowledge，specifc measures analysis using the corresponding strategies made this program will develop the br