城市文化特征对会展产业的影响设计艺术学专业论文.docxVIP

武 武 汉 理 工 大 学 硕 士 学 位 论 文 F irsi ly 1 e x P la in th e d e f in itio n s o f th e e x h ib itio n ，e x h ib itio n i nd u str y， e ity ，u r b a n c u ltu re ，th e c h a ra c te r istic s o f u r b a n c u ltu re ，th e d e v e lo P m e n t sta tu s o f th e e x h ib itio n in d u str y a n d w h a t e a n im P a c t th e M IC E b y q u a lita ti v e a n a ly sis a n d so m e d a ta supp lem en ted by PietUres an d ex am P les an d data，esP ecially the case of S han gh al 认勺r ld E x P o w h ic h 1 w ill s tu d y o n . 1 h o P e th is re se a rc h w ill P r o v id e a re f ere n e e v a lu e f o r th e f u t ure h e a lt h y d e v e lo P m e n t o f C h i ne se e x h ib itio n in d u stry ，b e sid e s ，e 而 c h a n d im P r o v e th e th e o r etic a l k n o w le d g e o f th e M IC E i nd u stry . Ke y w ord s: urban cu ltu re，the ch aracteristics of urban culture，ex hib ition (M IC E )， exhib ition indu stry (M IC E indust叻 111 武 武 汉 理 工 大 学 硕 士 学 位 论 文 目 录 第 一 章 引 言 ···········································································… … 1 1.1 研 究 内容 ········································································… … 1 1 .2 研 究 现 状 分 析 ························································… … ”””‘1 1 .3 研 究 思 路 、 方 法 及 意 义 ···················································… … 2 第 二 章 会 展 及 会 展 产 业 的 概 念 ················································… … 4 2 .1 会 展 及 会 展 产 业 概 述 ················································… … 4 2 .1 .1 会 展 的 概 念 及 范 畴 ···················································… … 4 2 .1.2 会 展 产 业 的 界 定 ··············································… … ”””’‘5 2.2 会 展 的起 源 ·····································································… … 6 2.3 现 代 会 展 产 业 ······························································… … ‘7 2.3 .2 现 代 会 展 产 业 的 发 展 阶 段 ··········································… … 7 2.3 .3 现 代 会 展 产 业 的 特 点 及 重 要 性 ·································… … 8 2.3 .4