徐州市笔记本电脑市场调查研究报告.pdf

徐州市笔记本电脑市场调查研究报告 徐州市笔记本电脑市场调 查研究报告 徐州师范大学信息传播学院 08 广策 卞李雪 徐文婷 薛佳佳 制作者 卞李雪 徐文婷 薛佳佳 1 徐州市笔记本电脑市场调查研究报告 目 录 前言 ······························································3 第一部分： 调查背景及说明····················································4 第二部分： 徐州市笔记本电脑市场概述··········································6 （一）徐州市笔记本市场的消费态势································6 ········6 1.消费者拥有笔记本电脑的比率························ 2.市场细分与消费者构成的分析································8 （二）消费者购买决策因素分析····································8 1.购买动机·················································8 2．满意度分析··············································9 3品牌关注度··························· ····················12 (三)购买需求分析··············································13 （四）购买影响因素分析·········································18 第三部分： 消费者对品牌的关注度·········································19 （一）经济因素···············································19 （二）地域文化···············································23 第四部分： 总结与建议························································25 （一 ）笔记本电脑发展趋势 ··································25 （二）建议··················································27 第五部分： 附录·······························································29 参考资料····································· ······················29 问卷·······························································29 制作者 卞李雪 徐文婷 薛佳佳 2