我国文化企业跨国并购协同效应分析.pdfVIP

我国文化企业跨国并购协同效应研究 Abstract To answer the call of the national policy, cultural enterprises are successively opening the domestic and abroad market. The rise of cultural industries means the add of a strong layer to protect its traditional and emerging culture from the invade foreign culture. At the same time, the development of cultural industry can directly or indirectly improve the populaces cultivation and strengthen the consciousness of protection of national culture. It also can make a new growth point of national economic development. Compared with the western countries, cultural industry started relatively late in our country. Overseas acquisition is an extension of domestic economy. To the healthy development of Chinas cultural industry, it must have home and abroad market. For the cultural industry output, cross-border mergers and acquisitions is a shortcut in so many ways to develop the overseas market. In cross-border ma, whether to achieve synergy or not is a sign of success. Cross-border ma takes place among different countries, which have different cultural background, way of thinking and the laws and regulations . Therefore, the whole activity will be failed by any carelessness. Especially in cultural enterprises ma, involved national security and political sensitivities determines the cross-border ma to be an enterprise economic activity with great difficulty, high risk and complex process. How to obtain synergies in cross-border ma is a particularly concerned issue for the enterprise. Consequently, research on synergy of cultural enterprises cross-border ma and guide of cross-border ma especially in our cultural enterprises is necessary. In this paper,