博晟公司营销管理支持系统设计与实现软件工程专业论文.docxVIP

Design Design and Implementation of Bosheng Company Marketing Management Support System Abstract This thesis describes the design and development of Bosheng company’S product marketing management support system based on its marketing business management requirements and the software engineering’S fundamemal principles and techniques，to provide a kind of information support tool for the company’S marketing policies and plans making with quantitative analysis capabilities． As the company’S marketing business managemem and information analysis platform, this system is designed and implememed under the principles of technique balancing，user friendship and function extensibility．The thesis presents the system’S functions in the aspects of basic information management，market requirement evaluation on the company’S products， marketing programming analysis aid and marketing performance evaluation and analysis．The related use．case models are correspondingly established．On basis of functional requirements analysis the software architecture is fl amed with its component modules’major internal object data structures and algorithm flowcharts are presented，along with related class diagrams，database logic structures and some relational data table design schemes，followed with the software programming implementations by means of C存and SQL Server database presented． Through applying this marketing management support system,Bosheng company basically obtained the capability to predict the short-·term and long--term market required quantities for its products，providing the company’S product development，production and sales decision．making with relatively reliable foundations．At the same time this information system also provides the important basis for the company to effectively schedule the resources for production and sales，as a resuk strongly supporting to improve the company’S marketing performances． Key Words：Marketing Management；Market Requirement Analysis；Sales Performance Analy