社区O2O模式下的快递企业运营方式探索——以顺丰“嘿客”为例.pdfVIP

Abstract With the popularity of mobile Internet and smart equipment, more creative electronic commerce models have been raised and applied to change people’s life, among which is O2O model. The Community O2O model was proposed to provide the community members living in a circle of 5km’s radius with daily-related services, and has been extremely welcomed by the Capitals and different type companies such as Internet corporations, express companies and real estate corporations. Meanwhile, B2C and C2C are developing much swift, bringing along with the development of logistics industry. On the contrary though, the “Last-Mile” delivery issue is not likely to satisfy the further blooming of electronic commerce. Facing the problem of “Last-Mile” delivery and the possibility of community O2O, the express companies are trying to take a bite of the new market and meanwhile solve the problem. Particularly, the SF-Express has been trying to establish offline convenient stores, named “Heike”, to improve the user experience of “Last-Mile” delivery and provide daily-related services. In order to analyze the operation model, business status and user experience of “Heike”, this dissertation was based on the field research and interview of the users and employees of one of the “Heike” convenient stores. As a result, new operation model was proposed to make more advantage of SF-Express resources and improve user experience. Specifically, there are three parts. (1) Proposing the business structure of community O2O based on value nets business model, analyzing the strength, business value and potential issues of the business structure. (2) Summing up the user experience of current “Last-Mile” delivery and dividing the