城市设计与营销理念下的现代商业街区设计建筑设计及其理论专业论文.docxVIP

The The Modern Commercial Street Area Design Under City Layout and Marketing Idea Abstract The research of commercial street area is a comprehensive topic．The business street area design is not only the SUCCESS of a city layout but also a commercial marketing plan． The speed ofthe domestic walk block construction is very quick．but there is little concems discussing the influence of the city behavior and the commercial marketing plan on the commercial street． Therefore，this article takes this as the starting point,carries through the principle of “human friSt”from city layout and marketing plan．It studies the modern commercial walk block design from a deeper level and pmces∞s commercial block design under city layom and marketing idea together．Simultaneously it gives attention to the city business environmem，the development economic efficiency and the investment coSt，causes it to affect together to achieve the harmonious social efficiency． This article studies the domestic massive walk block construction example as well as the overseas SBCCCS$experience·profits from the city layout and the marketing idea, unifies my pr删c卜The Commercial Street of People’S Road in WuHu,and then find how to explore the business street design under the city layout and the commercial marketing idea successfully and how to explore a way to adapt in our conntry’s high developing speed ofthe city commercial street area design． Kcyword：city layom；business marketing,modem cotmnercial street area； 插图清单图卜1主题内容意向图(来源：自绘) 插图清单 图卜1主题内容意向图(来源：自绘) ．．2 图2-1唐长安城平面复原图 ．4 图2—2《清明上河图》商业街的繁荣景象 ．4 图2—3北京琉璃厂文化街 ． ．．5 图2-4屯溪老街 ．．5 图2-5古希腊雅典平面 ． ．5 图2-6古罗马市场 ． ．．6 图2-7欧洲中世纪街道(来源：《国外步行商业街区》) ．6 图2—8传统街道空间 ．6 图2—9集市贸易 ． ．7 图2—10店铺交易 ．7 图2-11商业中心 ．8 图2-12大型超市