世纪文化广场商业项目营销策略报告（定）.pdf

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世纪文化广场商业项目营销策略报告（定）.pdf

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“贵阳·世纪文化广场”项目之【营销策略报告】 “贵阳·世纪文化广场”项目【营销策略报告】目录第一部分营销准备 ····························································【01 】工作范畴·····························································【02】主题提炼······································ ·······················【07】形象塑造·····························································【09】品牌策略············· ················································【11】资源整合··················································· ··········【13】卖点梳理·····························································【14】第二部分营销策略 ······································································【17】营销计划·····························································【18】营销内容······································ ·······················【22】营销模块·····························································【27】营销创新··········· ··················································【30】第三部分推广策略 ······································································【37 】推广计划·····························································【38】推广准备···································· ·························【44】推广策略·····························································【46】媒介策略··········· ··················································【52】炒作构想·················