电信企业渠道运营项目化管理应用研究项目管理专业论文.docxVIP

摘要Abstract 摘要 Abstract 加und the more complex competitive environment．the transition from the initial seller to the buyers market has formed in the domestic telecommunications industry．Marketing channels have become the core competitiveness of operators for an important and indispensable part． However,for the channel operations management，the majority of enterprises still adopt the traditional models．How to find the user’s needs and a successful mode of operation?Channel operators must solve these problems eagerly．Surely,the channel’S innovation is developed and extended over the channel management．And moreover,it is the most powerful and most effective in the marketing．With the theme of the proj ects on marketing channel management,the change management methods in the communications field were studied in the thesis． Firstly,the author sets for project management and marketing channel theory status at home and abroad，and at the same time，defines the concepts on the project and marketing channels by project．And then,with the trends of the channels on the telecom industry,it is concluded that the innovation about channels management is the current top priority,and thus the core content of this article．Secondly,埘tll the combination of domestic marketing channel for communications， the major problems are elaborated to the project management in the channel change in the necessity and feasibility．Furthermore，the writer builds a telecommunications channel change management model by project．Again,based on the analysis of channel change on project management model，TR enterprise is chosen as the typical example．The author locates on the creation and operation channel change of the”Electronics Business Office”as the theme， expounding the whole project management process．Lastly,the process of market channels and application of management projects have been evaluated． The research on the channel operation and management of project-based thinking is of very theoretical and practic