x休闲家具企业国际市场竞争战略研究工商管理专业论文.docxVIP

A B A B S T R A C T R esea rch o n th e In tern a tio n a l M a rk et C o m p etitiv e S tra teg y o f X O u td o o r F u r n itu r e C O ., L T D . A b s tra c t X O u td oo r F u rn itu re C o ., L td . is a furn iture co m pan y w h ich is b lend o f R D , fesig n? m an u^ ctu re, m i serv iw . Its m ain {^ o d ^ te in clu ck cast iron , cast a lu m im nn ^ s^ l, a lum im im ,rattan , sto n e, m o saic , an d w o o d fim rito e. T b rae are a to ta l o f fiv e h u n d red k in d s w ith seven categCHie$ forn iture . In 2 0 0 8 , the glo b al financial crisis trigg ered by the U .S . subpd m e m ortgage crisis led to the international m arket dow n turn . T he C hinese furniture m arket purete ses p lum m eted , w h ich m ade a dead ly effect to C h in as furn itu re exp orts m anufacturing enterprises.The m ain problem sofX outdoorcom pany are including rapidfy red ucing o f export sale s since 2(X)8 ,co ntin uous in crea sing co st, lo w er an d lo w er f? ofitsand iiw reasing d roj? ?t rate o f o verseas m arkete*cus tom ers,sev ere co m petitio n in ton w stic m d ov ersea m arkets. S o m e cu stom ers co m in g fiw n Jap an ,tiie U n ited States, G erm an y ev en n ot (X Mrtin ue to co o p ^ ate w ith X cw n pa ny.In these se vere $itim tiMj$,X c?? pa n y enters in to the period of bottlen eck .H ow to adap t to the in ternatioM l m arket com petition ,h o w to get out of the crisis and m ak e an invincib le position in th e international m arket, w hich is a to ugh ch allen ge facin g on X co m pan y. B ased o n tl? X C om ^ nys p rob lem s o f th eir o w n d evelo pm e nt, th is ^ iper m ak es an em ptd ciil i^ w nch o n th e business strategy o f iiM em atio im i m ark et com petitio n , in o ixter to ov e rc o m e the crisis to X O u td o o r F u im ture C o ., L td ., at tte ^ m e tim e to estab lish the tbe(?% ticai basis fo r gettin g the co m p etitiv e ad van ta ge. A im ed at the pro b