出版企业财务管理体系再构建分析工商管理专业论文.docxVIP

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出版企业财务管理体系再构建分析工商管理专业论文.docx

出版企业财务管理体系再构建分析工商管理专业论文

p p ub lishi n g 咖 t’5 refo皿 atio n an d P u tS fo rw ard th e n e ed o f P ub lishi n g u n its P e 月沁n n in g in its 九 n ctio n s , c o m b in e wi th th e P e rSP e ctiv e o f c o rp o rat e so cial re sP o n sibility th eo ry S eco n d ly,this P ap er g en eral iz e s the fin an eial man agem eni theory, objeet of fin anc ial m an agem ent ,inelu ding the Prin c币les,eonient s,m ethods an d Proeedu res of finan cial m an ag em eni sy stem an d l盯5 the theoretical b asis o f thi s stu即 ; F in ally,b ased on the an alys is on th e P ro b lem s o f th e e arl y X X P re ss ’5 fin an c ia l th e o ry sy ste m , th is P ap er P re fer s strate g ie s fo r th e re c o n strU c tio n o f th e X X P re s s ’s fin an ciai m an agem eni sy stem . Th e strategies ineludes: (1) a reason ab le ch oiee of soeial resP onsib ility o f fin an cial m an agem ent objeetiv es; (2) exP an din g finan eing ch ann els,oPti而 ze the eap ital strU ctur e: (3) bu ildin g an e价 ctiv e investln en t m an agem en t m echanism : (4)‘p 硕 ng att en tion to equ ity inv estors, imP rove the dividen d distribution P oliey : (5) estab lishing an d i呷 rov ing finan cial risk m an agem ent sy stem ; (6) C o n strU e tin g a c o rp o rate g o v e m an e e re qu ire m en ts o f m o d ern e nt e rp rise stru cture; (7) sou nd fin an cial m an ag em ent funetion s o f the organ izati on , stron g fin如cialm anagem en tPersonn eltra in ing ;(8) R econ struetion of the P e rfo rm an e e m an a g em e nt sy ste m . K e y w o r d s : P u b U sh jn g u ul ts ,T h e tr a n sfo r m a tio n in to ·e n te r P r is e s, Fi n a n e ia l m a n a g e m e n t sy ste m 2 目录 目录 第 一 章 绪论 .……“二“.......................................................................……。.1 第 一 节 研 究背 景和研 究意 义 .........................................................……1 一 、 研 究背景 ..............................................................................

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