狗民网国际业务商业计划分析.pdfVIP

ABSTRACT ABSTRACT From the end of the last century, pet industry in China gradually arisen. After twenty years of rapid development, it has formed a series of commercial activities like production, sales and services. Chinas pet industry has been developed for more than 10 years, but compared with the developed countries it is still in the preliminary stage of industrial development. But the domestic market in the future will face greater business opportunities. Since 2010 the intelligent mobile phone users increased year by year. With the rise of mobile Internet application the concept of SoLoMo swept the world. In order to enable the company to comply with the development trend of mobile Internet, Goumin will bring the SoLoMo concept into pet industry. This paper mainly expounds the entrepreneurship program of Goumin’s international business. Goumin has become the most active and the most sticky dog SNS site since it was launched in September 1, 2006 by precise positioning, strong interaction. Domestic business has four parts. It includes forums, e-commence, online medical consulting and dog magazine. International business includes two parts Pet+ and the global E-business of pet medicine. Pet+ is a mobile application for global pet owners which includes social, localization based services, price comparison and pet sitting. We will build it as the pet owner’s necessary tool with multiple language versions. Marketing will be positioned in the United States, Europe, Asia