会计英语ppt课件.pdf

COURSE OUTLINE Part 1:Research Methods in ACC/FIN Part 2: Basic Theoretical Issues in ACC/FIN Part 3: Special Topic in ACC/FIN ACC/FIN RESEARCH METHODS INTRODUCTION TO RESEARCH Cui Zhe School of Business Nantong University OBJECTIVE • To ensure you have the skills necessary to produce an excellent dissertation STRUCTURE • From developing the idea to presenting the completed piece of research 1. Developing the idea Formulating testable hypotheses – traditional approach Theoretical modelling 2. Developing a research plan 3. Models 4. Data Published, existing, to be collected, qualitative and quantitative 5. Analysis 6. Writing, presentation, review THE SCIENTIFIC RESEARCH 5 PROCESS STRUCTURE(2) 1 Searching the literature for ideas, previous experience and a plausible way forward – Week 1 information bases available – Project – select the broad area in which you plan to work find 10 (or more) useful articles written on the topic read them and set out their main features this develops a knowledge base – Assignment – make a detailed appraisal of an article How does it go about the research process Critical appraisal - pluses/minuses, what do I learn from it for my research? 2 Designing the analysis – General issues - myself – Specific examples from subject areas Cahan/Berkman/Rouse GETTING STARTED • Don’t rush • Choose something you are interested in • Something which is useful to the rest of your work or what you want to do next • It must be achievable, which normally means something narrow • Listen to advice • L