tlrq集团交通燃气商业模式创新研究工商管理专业论文.docxVIP

AbstractEach Abstract Each of the economic environment is a major breakthrough in the traditional business model，there is the transformation of the original industry and penetrmion，but also the birth of the new industry and rapid growth． By the”new normal”big economic environment and the impact of the international oil prices continued to run low,China’S traffic gas business into a relatively slow development stage of the downtum．In recent years，the national sustainable energy structure reform，natural gas use planning，environmental protection objectives and other macroeconomic policies to provide strong support and huge market space，but since the second half of 20 1 4，the international oil prices continued to decline，SO that the traffic gas business in the market terminal encountered unprecedented challenges and obstacles．With the nmional natural gas price reform continues to advance，the survival environment of gas business has changed greatly,in the past by simple gas filling station investment and construction of foreign sales LNG business model will be difficult to continue to survive，we must redesign the value chain，to extend the control of procurement costs and occupy the resource advantage，to support the development of customers to create LNG market demand，their own rich products to control the investment risk of integrated business service model． On the basis of analyzing the internal and external environment of traffic gas business， this paper analyzes the existing business model of TLRQ group，and puts forward the existing problems：the single source of income，the ability to resist market risk，and the impact of the intemational oil price continues to decline．Then based on the application of enterprise and internal and external environment，the paper puts forward the ideas of the TLRQ group of the business model innovation of traffic gas business，and analyzes the ideas and measures of value chain design，profit model and management mode．In this paper,we believe