《让每个人成为你品牌的传播者》.pdf

MSL China Executive Whitepaper MSL China Executive Whitepaper Anyone Could Be Your Brand Ambassador 1 Anyone Could Be Your Brand Ambassador By Stephy Liu, Enson Hu, Phoebe Li and Catherine Cao About MSL China About the research Following the union with Eastwei MSL, MSL China is Marketing and PR experts acknowledge the now a top 5 international strategic communications importance of social media in creating a positive agency in Mainland China. With 200 colleagues brand image. Based on recent statistics, the total across 4 offices, MSL China brings together over number of Chinese internet users just surpassed 20 senior consultants with more than 12 years 500 million. According to a 2011 social media report of strategic communications experience in this released by marketing management company InSites key global market. Part of MSLGROUP Greater Consulting, over 50% of Chinese internet users are China, the largest PR social media network in registered on social media platforms and over 70% the region today, MSL China provides knowledge of those users follow brands, and 39% of Chinese driven, integrated campaigns and advisory services social media users connect via mobile phone. spanning nearly every industry and communications With trends suggesting increased social and mobile discipline. MSL China has received recognition from media growth, many companies are doing more with the International Business Awards, The Holmes social media networks. Many company-run brand Report’s “PR Agency of the Year,” the China pages and weibos are thriving in this new marketing International PR Association and China’s New Media environme