中国与海外酒店营销回顾与展望.pdf

中国与海外酒店回顾与展望 Hotel Performance Trend – Global China 叶朋勤 Jesper Palmqvist | 周欣 Josie Zhou 亚太区区域总监 Area Director Asia Pacific | 市场开发经理 Business Development Manager HMC Travel Daily 2015, DoubleTree by Hilton Shanghai - Pudong, China 13 May 2015 HMC Travel Daily- @2015 STR Global The STR family of companies STR 公司成员企业 HMC Travel Daily- @2015 STR Global 邀您于以下网站注册并下载演讲资料 Register Download presentation at www.HotelNewsN HMC Travel Daily- @2015 STR Global 2014年酒店市场表现如何？ How did 2014 perform? HMC Travel Daily- @2015 STR Global 稳定增长的2014年 - 2014 was a good year 全球2014年每间可售房增长（美元恒定汇率） Global RevPAR growth 2014 YE YoY (USD Constant Currency) 北美 North America +8.2% 欧洲 Europe +5.0% 中东 Middle East +3.7% HMC Travel Daily- @2015 STR Global 亚太区积极增长的国家Asia Pacific – the positive growth countries 每间可售房收入2014年同比变化率，本地货币 RevPAR growth, 2014 over 2013, Local Currency 10% RevPAR 9% 8% 7% 6% 5% 4% 3% 2% 1% 0% Japan New Maldives French Pol Philippines Indonesia Australia Zealand HMC