经济体系设计原则.pdf

To have, or not to have….. a closed economy in virtual worlds CGO - Leipzig July 31st – August 2nd, 2009 Eyjólfur Guðmundsson, PhD. Lead Economist, CCP CCP • Founded in 1997 • Privately held • Technology excellence • Innovative game design • Customer respect • Vision and teamwork • Headquartered in Iceland • Grown form relative obscurity to moderate success CCP • An MMO production AND publishing company • Currently close to 400 employees • Three offices worldwide plus one virtual – Reykjavík (220 employees) – Shanghai (60 employees) – Atlanta (110 employees) – London (Server equipment – virtual operation) EVE Online • Large server population - 300,000 – EVE Online is a leader in online gaming technology, hosting hundreds of thousands of players in the same persistent universe. – Global server – Chinese server, fully localized. • Liberating advancement – The EVE universe is persistent, skills increase even while offline. • PvP based on strategy, not levels – Tactics have value in EVE Online. Experience and treachery will often beat top-of-the-line modifications and fancy ships. • Player driven economy – Prices are formed on the market based on preferences and purchasing power of the players – not dictated by the game operator. Massively Multiplayer Online Games • Means hundreds, thousands or even hundreds of thousands of players participating in the same persistent world. • Single universe vs. multiple copies of the same universe