《2017全球零售力量：消费者的艺术与科学》.pdf

Global Powers of Retailing 2017 The art and science of customers Welcome to Deloitte’s annual Global Powers of Retailing report. This report marks the 20th year of identifying the 250 largest retailers around the world and analyzing their performance across geographies, sectors, and channels. Over the last 20 years we have seen a seismic shift in retail and the customers that retailers serve. Consider that in 1997, the inaugural year of this report, today’s average Amazon Prime customer was just 16 years old, AOL was pioneering social media, and handheld virtual pets were the hottest-selling toys. Today, handheld (or wearable) digital devices are ubiquitous and a younger, social customer has come of age. We are living in an era where customers are in the driver’s seat more than ever before and they are craving authenticity, newness, convenience, and creativity. We are living in the customer-driven economy. 2 Contents Top 250 quick statistics 4 Retail trends: The art and science of customers 6 Global economic outlook 10 Top 10 highlights 14 Global Powers of Retailing Top 250 16 Geographic analysis 24 Product sector analysis 28 Newcomers 30 Fastest 50 31 Top 50 e-retailers 34 Study methodology and data sources 40 Endnotes 44 Contacts 46