创意营销案例.pptxVIP

创意营销案例What is MARKETING?Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.美国市场营销协会下的定义是：营销是创造、沟通与传送价值给顾客，及经营顾客关系以便让组织与其利益关系人（stakeholder）受益的一种组织功能与程序。出处：wikipediaMarketing Plan vs. Marketing Strategy Marketing Plan - Your marketing plan is how you are going to achieve those marketing goals. (How) its the application of your strategy a roadmap that will guide you from one point to another.Marketing Strategy - Your marketing strategy is an explanation of the goals you need to achieve with your marketing efforts.Types of Marketing出处：wikipedia7 Key Tips in Developing a Successful Marketing PlanTip 1: 进行全面评估Tip 2: 设定目标Tip 3: 确定目标受众Tip 4: 执行调查Tip 5: 确定策略Tip 6: 定义策略、预算以及资源Tip 7: 评估计划一个成功营销战略的8个关键Finding a niche点击添加文本Knowing your competition4Identifying your target market3点击添加文本2Defining your product or serviceMaintaining Focus1点击添加文本8Being Consistent点击添加文本Building credibility7Developing awareness点击添加文本65How Do You Build a Successful Marketing Strategy?silver bulletsone-size-fits-all planstime√patience √Online Game Creative Marketing Samples Creative Controversial Video Game Billboards SignsGTA IV and the Six Fingered Lollipop Girl Grand Theft Auto IV侠盗猎车手系列（英语：Grand Theft Auto，简称GTA）是一个动作冒险游戏系列，本系列主要由位于苏格兰爱丁堡的Rockstar North（前身为DMA Design）制作，并由Rockstar Games发行。Release date(s) PlayStation 3 Xbox 36029 April 2008Microsoft WindowsNA 2 December 2008PAL 3 December 2008《侠盗猎车手IV》在6个月的跳票之后于2008年4月29日发售。这是侠盗猎车手系列史上第一次在索尼和微软的主机上同步发售。在2008年8月, Rockstar宣布了《侠盗猎车手IV》登录PC平台。Creative Controversial Video Game Billboards SignsGTA IV and the Six Fingered Lollipop Girl Creative Controversial Video Game Billboards SignsGrand Theft Auto GraffitiGTA 被涂鸦了的展板TMNK-The Me Nobody KnowsTMNK是一个纽约街头艺术家，不仅为社会政治热门话题探索和提供政治相关的批评话语，例如种族歧视、阶级歧视、性别歧视、第三世界的困境、第一世界的强势、战争与和平等，他还分享他个人在这些观点上的看法。另一作品，悼念被警察打死的街头艺术家“Reefa”并表明自己会一直用这种涂鸦的方式来表达自己的观点和立场Creative Controversial Video Game Billboards SignsResistanc