3G时代手机传播研究.docVIP

3G时代手机传播研究 摘 要 我国的通信行业正在快速的发展，并且有越来越快的趋势，选择的手机已经不仅仅是人们用来通话和发送短讯的简单终端，更是，人们用来娱乐，用来学习的重要媒介，选择越来越多的人用手机来看电视，听音乐，看新闻，玩游戏。特别在年轻人中，受到了极大的推捧，很多人选择已经离不开手机。本文从3G手机媒体出发，尝试性的探究了3G手机媒体的优势和劣势，及其自身所拥有的分众化，个性化，精确性等特点，并进行了阐述。与此同时也对未来的发展进行了一定的展望和分析，并且在认真的思考和分析后，对未来3G手机媒体的发展提出了一些建议，及一些对现在存在的问题提出的解决方法。 关键词：3G媒体；优势；个性化 3G era of mobile phone spreading research Abstract：: The communication industry in China is developing quickly, and will become more and more quickly. Now, the mobile phone has not only simple terminal, people are not only used them to call and send SMS ,but also to the entertainment media, to learn. More and more people choose mobile phone to watch television, listen to music, read news, play games. Especially ,to young people, a lot of people has been inseparable from the mobile phone. This paper start from the 3G of mobile phone media, this paper is a tentative research of 3G mobile phone medias strengths and weaknesses, and focus to its own personalized features, accuracy, and described. At the same time this paper also discuss and analyze s the future of its development in serious thinking and analysis, some suggestions on the future development of 3G mobile phone media is proposed, and some solution of the existing problems Keywords: 3G media; advantage; Personalized 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc353699846 摘 要 PAGEREF _Toc353699846 \h I HYPERLINK \l _Toc353699847 第1章 前 言 PAGEREF _Toc353699847 \h 1 HYPERLINK \l _Toc353699848 第2章 3G手机媒体的概述及其优势 PAGEREF _Toc353699848 \h 2 HYPERLINK \l _Toc353699849 2.1 3G手机媒体的概述 PAGEREF _Toc353699849 \h 2 HYPERLINK \l _Toc353699850 2.2 3G手机媒体优势 PAGEREF _Toc353699850 \h 2 HYPERLINK \l _Toc353699851 第3章 3G手机媒体的特性 PAGEREF _Toc353699851 \h 3 HYPERLINK \l _Toc353699852 3.1分众的细化 PAGEREF _Toc353699852 \h 3 HYPERLINK \l _Toc353699853 3.2 精确性 PAGEREF _Toc353699853 \h 3 HYPERLINK \l _Toc353699854 3.3 个性化定制 PAGEREF _Toc353699854 \h 3 HYPERLINK \l _Toc353699855 第4章 3G手机媒体传播的劣势 PAGEREF _Toc353699855 \h 4 HYPERLI