商务英语沟通-会展模块.pdf

BUSINESS ENGLISH COMMUNICATIONBUSINESS ENGLISH COMMUNICATION International EventsInternational Events ManagementManagement Sep. 2008—Jan. 2010 LOGO Leading questions: All about events, meetings, conventions and exhibitions. What are MICE, MECE,  definition MCE and CEMI? WhatWhat dodo youyou knowknow aboutabout development the development of MICE industry? impact What are the impacts? trend What is the future like? LOGO Leading questions: All about events, meetings, conventions and exhibitions.  definition MICE: Meetings, Incentive Travel Programs, ConventionsConventions andand ExhibitionsExhibitions. MECE: Meetings, Events, Conventions and Exhibitions. MCE: Meetings, Conventions and Exhibitions. CEMI: Conventions, Exhibitions, Meetings and Incentives. LOGO Leading questions: All about events, meetings, conventions and exhibitions.  definition NowNow, testtest youryour memorymemory:: MICE: MECE: MCE: CEMI: LOGO Leading questions: All about events, meetings, conventions and exhibitions.  development: a booming green industry/ vigorous vitality in China / 5 Industrial belts / opening market / intense international competition/ domestic - disorder / weak innovation +weak consciousness of brand/ unclear market localization … * promoting the future MICE Industry by ? LOGO Leading questions: All about events, meetings, conventions and exhibitions.