TCL海外品牌及消费者研究项目-空调.docxVIP

TCL海外品牌及消费者研究项目-空调 第 PAGE \* Arabic \* MERGEFORMAT 1 页 TCL海外品牌及消费者研究项目-空调 TCL Oversea Brand and Consumer Study (Air conditioner CAPI) 你好！我们来自Millward Brown市场研究有限公司，接着下来页面将进入一项有关空调产品的研究，这项调查完全是自愿性的，感谢您抽空参加我们这次研究。 Welcome. We are from Millward Brown, a survey company. You will open a webpage of survey of Air conditioners study. The study is volunteering. Thanks for your participation. 项目配额- Soft Quota 配额要求 Quota Countries Thailand India Saudi Arabia Algeria Sample Size 400 400 400 400 产品类别 Categories 电视 TV 1 空调 Air-conditioners 2 100% 冰箱或洗衣机 Refrigerator or Washing Machine 3 性别 Gender 男 Male 1 50% 52% 80% 70% 女 Female 2 50% 48% 20% 30% 年龄 Age 25 – 29岁 25-29 y.o. 1 22% 28% 28% 28% 30 – 34岁 30-34 y.o. 2 24% 25% 30% 29% 35 – 39岁 35-39 y.o. 3 27% 23% 26% 29% 40 – 45岁 40-45 y.o. 4 27% 24% 16% 14% 家庭月收入 Household Annual Income 中等收入 Mid HHI 1 In GB 64% In UPC 72% 高收入 High HHI 2 In GB 36% In UPC 28% 社会经济分层Socio-Economic Classification 中等社会阶层 Mid SEC 1 19% 40% 25% 中高社会阶层 Mid-high SEC 2 42% 50% 40% 高等社会阶层 High SEC 3 39% 10% 35% 孩子年龄 Age of Kids 已婚未有孩子或有孩子married but with no children 1 25% 最大的孩子在15岁以下have children, and the eldest children is not over 15 y.o. 2 75% 品牌列表- Brand List  甄别问卷Screener [单屏显示] [Programmer note: one question on one screen]请问您或您的家人是否有在以下行业工作的呢？（多选）Please select the industry you or your family members are currently doing? (MA) 市场研究公司/市场调研公司 Marketing Research Companies 01 终止访问 Terminate 电台/电视台/报纸/杂志等媒介机构 Radio/TV Station/ Newsletter/Magazine Institutions 02 市场营销/咨询公司 Marketing/ Consulting Firms 03 广告公司/公关公司 Advertisement/ Public Relation agencies 04 电子产品、家用电器产品的生产/批发/零售单位 Digital, Electrical Appliance manufacturers/ wholesalers/ retailers 05 家居类/家用电器类产品设计师 Furniture/ Home appliance designers 06 银行/金融业 Banks/ Financial firms 07 继续访问 Continue 食品/饮料的生产/批发/销售单位 Food/Beverage manufacturers/ wholesalers/ retailers 08 服饰的生产/批发/销售单位Costume manufacturers/ wholesalers/ retailers 09 以上均无None of the above 10 [单屏显示] [Programmer note: one question on one screen]请问您