组织结构中产品管理模式的转变讲义.pptVIP

组织结构中产品管理模式的转变 从产品导向到用户导向 从营销经理到产品经理 消除信息孤岛 加强内部沟通 产品经理是什么？ 1923年，宝洁公司的佳美香皂 Brand Manager Product Manager Project Manager Product Marketing 产品经理的工作点滴 互联网公司对产品经理职责描述 Your responsibilities will include gathering requirements, helping to define a product vision and strategy, and working with world-class engineers to execute it. You will guide our products from conception to launch. The Product Management group is given broad responsibilities, visibility into Googles executive team and many opportunities to grow within the organization. The program combines on-the-job experience with additional training, mentorship, and support from current associates and the rest of the product team. You will work with engineers to define new features and grow our products based on your understanding of user needs. Youll also conduct research on markets and our competitors, focus on strategies that impact the direction of future products and develop leadership experience in a variety of Googles product areas. Technical, analytical and strategic planning skills are vital to performing successfully in this position. Responsibilities: Initiate new products and product enhancements to meet existing or anticipated market needs. Determine product specifications. Initiate and prioritize projects within engineering, track product development and generate product launch plans. Engage closely with the engineering team to help determine the best technical implementation methods as well as a reasonable execution schedule. Work with a cross-functional internal team (e.g. sales, client services, marketing, legal, etc.) to ensure smooth and successful launches. 产品经理的职责 Developing brand strategies and plans (strategy/concept/packaging development, product/marketing qualification and forecasting); Advertising (strategy/creative brief development, copy evaluation, copy clearance, commercial production and copy testing); Below-the-line consumer communication (include print, outdoor, direct-to-cons