基于层次分析法（AHP）的图书物流服务提供商的优化选择-企业管理专业论文.docxVIP

基于层次分析法(AHP)的图书物流服务提供商的优化选择 基于层次分析法(AHP)的图书物流服务提供商的优化选择 摘要 物流是图书企业连接生产与消费的桥梁，是企业“第三方利润源，：， 其运作效率影响着企业的生产经营，影响最终消费。本文基于物流基本理 论、业务外包理论和模糊数学理论等成果，对当前我国图书物流业务外包 及物流服务提供商的优化选择进行探索性研究，研究结果对图书企业如何 选择物流服务提供商具有理论价值和现实价值。 本文系统地阐述了物流业务外包理论和第三方物流理论，分析我国图 书物流所面临的困境，指出物流在企业经营中的重要地位，明确图书物流 外包的收益与风险，构建适合我国图书物流经营需要的模式，即图书物流 业务外包。 但是图书物流业务外包成功的关键是能否选择适当的物流服务提供 商。本文建立了物流服务提供商的评价指标体系，并通过调查问卷进行信 度和效度分析，采用层次分析法、熵权法和模糊综合评价方法消除评价过 程中的主观和客观因素的影响，构建了图书物流服务提供商的综合评价模 型。最后以实例验证模型的可行性。 关键词：图书物流业务外包AHP优化选择 THE THE OP，nMAI，SELECTION OF BOOKS LOGISTICS SERVICE PROVIDER BASED ON A丑P ABSTRACT Logistics is a bridge linking the production and consumption as well as a third profit source．of books enterprise，with its operational effectiveness af托CtiIlg both the above．mentioned aspects．i．e．production and finally consumption of the business．Based on the fundamental theory of logistics and that of outsourcing and fuzzy mathematics．tlle dissertation is about a tentative research on the optimal selection of books logistics outsourcing and service provider in Cllina at present．The findings of this research are of both theoretical and practical significance to enterprise in the regard． The dissertation elaborates the theories of logistics outsourcing and third．party logistics．and takes analysis’on the difficulties of Chinese books logistics，then points out logistics important role on the enterprise management． It makes clear about the profit and risks after books logistics outsourcing．A suitable model for books logistics operation．i．e．Books Logistic Outsourcing 饵Lo)is established based Oil logistics outsourcing theories． However．the crucial element for the success of BLO is that whether an appropriate provider is selected．A set of evahation index system of Books Logisties Service Provider(BLSP)is established and analyzed the reliability and validity by the questionnaire．The methods of Analytic Hierarchy Process脚) and Entropy Coefficients and Fuzzy Comprehensive Assessment are also adopted to eliminate the in