基于财务视角对保利地产经营模式的分析与展望-工商管理专业论文.docxVIP

万方数据 万方数据 存”的路线，这种路线导致了可持续增长率的速度在增长但是已经放缓，近 2 年万科地产已经反超保利地产。在中国政策对房地产锁紧的情况下，保利地产应 该转变经营模式，经营模式转变的建议：保利地产的土地储备应该从“多多益善” 原则转向“够用就好”原则，在可持续增长率中提高留存比率系数转变经营模式， 以保持竞争优势，寻求可持续发展的路径。 关键词：经营模式；财务分析；保利地产 II The analysis and prospect for Poly Real Estate business model based on financial perspective Abstract After the financial crisis in 2008,the rate of economic growth becomes slower ,and the real estate industry has also embarked on the slack situation of the development speed. At the same time, the state promulgated the land acquisition, financing channels, price of the purchase and a series of related policies for the real estate industry. Under the tighten macro background conditions, many real estate enterprises change their business model to find a broader, more widely ways , Poly Real Estate as Chinese residential real estate brands, has their own unique business model .This paper analyzes the Poly real estate special operation mode through the financial data. Management theory and financial analysis theory is a basic research method of this paper, Firstly , According to them , “American mode ”and “Hong Kong model ” which have an impact on the real estate industry , are introduced . By comparing the two management modes . find out the remarkable differences between them. America mode is taking the specialization, popularization and returning to financial capital operation as the core, is a horizontal operation chain. Hong Kong mode is taking the vertical operation chain by a developer performing” home - Development - sell model, pay attention to the land reserve, the fast pre-sale threshold low capital steam again and more developers rely on bank financing. Secondly, it introduces the financial analysis, combine the financial data with the business model to find the existing relationship , and analyze the operational characteristics of America mode and Hong Kong model by using the objective financial data from four aspects respectively: development mode, capital mode