如何选择媒体.pdf

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Media Training Hello ! Good Afternoon ! Let’s talk about Media Surviving in the Media Jungle ?Surviving in the Media Jungle ? YOUYOU Media Planning ?Media Planning ? Number CrushingNumber Crushing Serious Analytical JobSerious Analytical Job Busy! Busy! Busy!Busy! Busy! Busy! 100100 Ways To Squeeze Media SalesWays To Squeeze Media Sales A Lot Of JargonsA Lot Of Jargons Surviving in the Media Jungle ?Surviving in the Media Jungle ? To do our jobTo do our jobTo do our jobTo do our job bbbetter, we needbetter, we needbetter, we needbetter, we needtttt dd youryouryouryour Surviving in the Media Jungle ?Surviving in the Media Jungle ? UNDERSTANDINGUNDERSTANDINGUNDERSTANDINGUNDERSTANDING UnderstandingUnderstanding WhatWhat dodo wewe dodo ?? HowHow A/SA/S cancan helphelp ?? WhatWhat wewe areare talkingtalking aboutabout ?? TopicsTopics • DDefifinitiition off MMedidia PlPlanniing • Effective Media Planning • Media Briefing • Media Jargons • Reach Frequency Media People Talk In Media JargonMedia People Talk In Media Jargon WhWhatt DDoes AllAll ThThe JJargon Reallyy Mean? Media People Talk In Media JargonMedia People Talk In Media Jargon ““AAn EffEffectitive RReachh off ththe Targget Audience at 3+/30% Requires 160 GRPs and the Net RReachh iis 60%60%.”” What does it mean ? Surviving in the Media Jungle ?Surviving in the Media Jungle ? ReachReach Freqquencyy The CoThe Co--ExistingExisting RiRivallryy Continuity ContentContent • Recaps • WhWhy iimporttantt

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