建立“预防脑血栓”连锁医院商业计划书-工商管理专业论文.docxVIP

东北大学工商管理硕十学位论文 东北大学工商管理硕十学位论文 摘要 建立“预防脑血栓”连锁医院商业计划书 摘 要 本文“预防脑血栓”连锁医院商业计划书，运用了战略管理、市场营销、人 力资源管理和财务管理理论以及公司法的有关内容，通过大量的调查、分析和研 究，从人员、资金、制度、管理等几方面就“预防脑血栓”连锁医院项目的开展 进行了初步的规划。本文采用国际通用商业计划书的基本格式，并按MBA研究要 求做了适当的调整。 本文第一至三章对“预防脑血栓”连锁医院项目进行了论证，概括地描述了 该项目的核心内容和立项依据以及项目发起人的基本情况。在第三章重点分析了 中国医疗行业的现状和未来。本计划书核心内容是第四、第五章，分别就单一的 “预防脑血栓会员制医院”和连锁医院网络整体各自的经营与管理计划进行了详 细的阐述。第六章以财务分析为基础展示了该项目良好的经济效益，并为资本撤 出指明了方向。第七章从竞争分析的角度论证了开展该项目的市场机遇与威胁， 并针对项目风险制定了相应的风险防御措簏。 总之，本商业计划书在总结现有试点经验和教训基础上，对建立“预防脑血 栓”连锁医院项目进行了客观、真实、较为具体的规划，它不仅是对各类投资商 的投资说明，同时对于本项目的具体实施也起到一定的参考作用。 关键词：预防脑血栓连锁医院商业计划 一Ⅱ 东北大学工商管理硬十学位论支 东北大学工商管理硬十学位论支 ABSTRACT A Business Plan 011 How To Establish A Cerebral Thrombosis Preventing Chain Hospital Abstract This is a business plan on how to establish a Cerebral Thrombosis Preventing Chain Hospital (ab．：CTPCH)，in which some theory about Strategy Management，Marketing，Human Resource Management，Finance management and Firm Law is used．After taking a sufficient investigation and research，I made a primary plan on how to establish a CTPCH．from many aspects such as personnel，capital．systems，and management etc．Here the international general format of business plan is adopted and some adjustmant has been made in term ofMBA research demands From Chapterl to 3，I describe the core comments，the itern foundation and the basic information about the organiger of this item．In Chapter 3 I cmphases to analyze t11e actuality and future about Chinese medical treatment industry．111e Chapter 4 and Chapter 5 are the hard core of the plan，in which the management plans about a single cerebral thrombosis preventing member hospital(ab．：CTPMH)and the chain hospital net are expatiated in detail respectively．In Chapter 6 based on finance analyse the favorable economic benefit of this item is laid out and a capital evacuating way is pointed out．In Chapter 7 the marketing opportunities and threatens are demonstrated from the competition point of view．Furthermore aiming at the risks of this item I set down some corres