江西财经大学在校生旅游影响因素统计分析-应用统计学专业论文.docxVIP

万方数据 万方数据 目 录 1. 绪论 ··························································································································· 1 1.1 研究背景 ·········································································································· 1 1.2 研究目的和意义······························································································· 1 1.2.1 研究目的 ································································································ 1 1.2.2 研究意义 ································································································ 2 1.3 研究对象和研究方法······················································································· 2 1.3.1 研究对象 ································································································ 2 1.3.2 研究方法 ································································································ 2 1.4 研究思路 ·········································································································· 3 1.5 论文特色 ·········································································································· 3 2. 国内外旅游行为文献综述························································································ 4 2.1 国内外学者对在校大学生旅游的研究 ··························································· 4 2.1.1 对旅游心理动机的研究 ········································································· 4 2.1.2 对旅游决策的研究················································································· 4 2.1.3 对旅游行为特征的研究 ········································································· 5 2.1.4 对旅游市场细分的研究 ········································································· 6 2.2 国外旅游行为文献综述··················································································· 6 2.2.1 对旅游动机研究····················································································· 6 2.2.2 对旅游决策