江中制药集团发展战略研究-工业工程专业论文.docxVIP

J 明4444倒 摘要 摘要 医药产业是国民经济中非常重要的组成部分，市场前景广阔、发展潜力巨 大，被誉为朝阳产业。企业战略管理是一门具有很强的实用性和高度复杂性 的管理科学。该论文主要是适用企业竞争战略理论、企业发展战略理论、企业 核心竞争力、企业竞争优势等理论，通过分析江中制药集团的外部环境，找出 了江中制药集团发展所面临的机会和潜在的威胁;通过对江中制药集团的内部 环境进行了分析，找出了集团所拥有的优势和劣势，总结出江中制药集团的 S WOT 矩阵分析图;最后，本文还从集团的管理、资本、产品、品牌、背销、研 发、人力资源、企业文化等方面战略实施情况来分析江中制药集团发展战略的 科学性及所存在的主要问题，并尝试对存在的问题提出相应的解决对策和实施 建议，使其能有更为完善的集团发展战略。这将对于江中制药集团具有战略上 的研究价值，同时也对制药行业的其他企业也有一定的借鉴意义。 关键词:江中集团:战略管理;发展战略:竞争战略:核心竞争力 II II Abstract ABSTRACT Medicine industry is very important part of the nationaI economy，with broad market prospect and huge development potential ，known as a rising industry. Enterprise strategy manageme时 is a very practical and highly complex management sClence. η让s paper has used the following related theories of the strategic managemen t: the corporate strategy，business competitive strategy theory，development strategy theory，core competitiveness and competitive advantages theory and so on.ηlis paper has found out development opportunities and potential threats for the Group by analysing the extema1 environment in Jiangzhong Pharmaceutical Group; and the strengths and weaknesses for the Group by ana1ysing the intemal environment in Jiangzhong Pharmaceutic a1 Group. Then， summarized the SWOT matrix of the Group. Finally，this artic1e has analysed the scientific development strategy and 由e main problems existing in Jiangzhong Pharmaceutical Group 企om the implementation strategy. And 创ed to make the appropriate solutions and implementation recommendations ，which can make a more comprehensive development str旧.egy. 丁his has not only a strategic research value for Jiangzhong Pharmaceutical Group but also has practical meaning for other pharmaceutical industry enterprises. keywords: Jiangzhong Pharmaceutical Group; strategic manageme时 development strategy ; competitive strategy ; core competitiveness 目录 目录 目录 中文摘要...?????? ?? ABSTRACT ????????? ??? ... ??? ??? ?????????????????????????????? ?????? 11 第 1 章绪论……….???????????