节目主持人人力资本投资与产权界定研究-新闻传播学专业论文.docxVIP

节日上持人人／JJ资本投资’j产权界定iiJ『究摘 节日上持人人／JJ资本投资’j产权界定iiJ『究 摘 要 节目主持人是传媒业中较为稀缺的资源，是媒介组织取得市场竞争优势的重要资 本。迄今为止，学者没有对节目主持人人力资本投资及其产权界定进行系统研究，这在 一定程度上阻碍了节目主持人的培养和发展，本文对节目主持人人力资本投资和产权界 定进行系统研究，以期为完善我国节目主持人人力资本投资体系和产权制度提供一些启 示和思路。 本文分析了节目主持人人力资本投资的性质和特点、投资主体、投资途径以及投资 要素，研究节目主持人人力资本产权的特点、功能和产权界定原则，构建节目主持人人 力资本产权界定模式，得到了以下主要结论：(1)政府、媒介组织、个人是节目主持人 人力资本三大最重要的投资主体，他们通过教育培训、干中学、宣传包装、福利投资、 交易投资等多种投资途径，付出了时间和机会、物质与精力，共同作用于节目主持人力 资本的形成和积累；(2)节目主持人力资本产权具有分割性差、收益权行使不确定、收 益非对等性等特点，明晰产权在市场交易中起到激励投资、配置资源、收益分配等作用。 节目主持人人力资本产权界定要在遵循公平、有效原则的基础上分别对所有权、使用权、 收益权、处置权进行界定。 基于我国的节目主持人人力资本投资及产权界定的现状及问题，本文提出了应对措 施：首先，要建立健全节目主持人人力资本投资体系和管理体系，同时完善节目主持人 人力资本产权相关的法规政策，注重在契约中明晰产权的界定，并探索推行“经纪人制 度”。 关键词：节目主持人；人力资本投资；产权界定 n 顺I‘学化论文Abstract 顺I‘学化论文 Abstract Presenters are the scarce human resource of media industry and the important capital for the organizations to finding a competitive edge in the media market．Among the previous presenter human capital studies，there were no systemic reports on the structure of its investment system，its accounting，delimitation of its property right and distribution system of profits．There was rare relative study on property right delimitation pattern and system．This paper is a study on this subject and contributes some ideas and inspirations to perfect our presenter human capital market． This paper analyzes presenter human capital investment’S nature and features，the investors，the investing approaches and its elements．It also discusses the characteristics， functions and the property right delimitation principles of presenter human capital．It also makes an attempt to construct the property right delimitation pattern．Here are the results：(1) there are three main investors of presenter human capital：governments，media organizations and individuals．They devote much time，opportunities，material resources and energies to educating,welfare investment，propaganda and trading investment and contribute a lot to the formation and accumulation of presenter human capital；(2)presenter human capital