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The Smart Marketers Guide to
Machine Learning
What exactly is What’s data got to do
Contents machine learning? with it?
What’s the difference Man v. Machine: Battle of
between AI and ML? the Brains
How’s machine learning What does the future
being used today? hold?
Future predictions range from apocalyptic (robots will destroy the human race!) to
Welcome to the utopian (robots will make everything about our lives better). But intelligent machines
have already become an integral part of our lives, quietly inserting themselves into our
daily routines. We talk to them in our homes (Alexa, what’s today’s forecast?), they tell
second machine age. us what movies we might like (thanks, Netflix), and pretty soon they’ll be driving us to
and fro (see you soon, Waymo).
Far from titanium skeletons with menacing red eyes, or human replicas with wires and
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