金陵石化建筑安装工程公司经营战略分析与构思-工商管理专业论文.docxVIP

摘要金陵石化建筑安装工程有限公司隶属中国石化集团金陵石化公司，是一家以石油化工 摘要 金陵石化建筑安装工程有限公司隶属中国石化集团金陵石化公司，是一家以石油化工 生产装置建设、检修、维护为主营业务的建筑企业。根据中国石化集团公司要求，于2006 年底实施改制。改制后，使建安公司与金陵石化公司由“一家人”变成了市场经济条WF 的甲乙方关系，真正成为独立经营、独立核算、自负盈亏企业。 本文以金陵石化建筑安装工程有限公司的经营战略作为研究方向，对改制后建安公司 所拥有的资源、面IJ缶新的经营环境进行分析。从政治环境、经济环境、社会文化环境、地 理环境等方面对企业面临的形势，进行宏观环境综合分析，阐述建筑行业状况以及竞争对 手和主要顾客情况，分析了这些因素对企业带来机遇和挑战。从财务状况、组织结构，人 力资源、技术水平等方面分析了建安公司的内部环境。明晰了企业的机遇、威胁、优势、 劣势。确立了在新的环境下建安公司差别化中心型经营战略，从企业组织结构、人力资源 管理、质量管理、服务意识、企业形象建设、科技创新、信息化建设、市场开发等方面提 出了战略实施建议，在企业不断适应市场的变化中，提升企业整体竞争力，使改制后的建 安公司在压力和竞争面前，向健康和稳健的发展方向迈进。 关键词：经营战略，石油化工，建筑安装 AbstractJinling Abstract Jinling Petrochemical Construction and Installation Company is attached to the Sinopec Group Jinling PeUochemical Company．It is a∞咄；打w晒唱酊衄=叩—∞which focuses the eonstruetion,overhaul and maintenance．In accordance with the requirement of Sinopec Group,economic management system reformation has been implemented in the end ofthe year 2006．The relationship bc“Ⅲn the ConsmJction and Installation Company and Jmling Petrochemical Company is therefore changed from family members to two independent companies in the background ofmarketing economy,which makes it bocome卸onterpdse ofthe independent managemont,the independent business accounting and the responsibility for owlt profits and losses． The dissertation is aimed to present the bnsme嚣strategy of Jiuling Petrochemical Consmlcfion and Installation Company and make the analysis of the re∞tlrces that the company owned aRer economic management system reformation and the rlcw m,magement environment it is facing．The environments the enterprise is facing a∞mlaIyzed comprehensively in different aspects including political，economic and social，cultural and geological environment,illustrating the status of construction industry，competitors well as major clients，and the Interior conditions ofcurrent enterprise analyzed from the aspe．=ts ofbusiness, 矗nan∞，organization structure，human reso嗽s management,marketing ability,techniques and so on．·Using rite above anal