解放前商务印书馆的经营与管理分析-传播学专业论文.docxVIP

I I 摘 要 摘 要 随着出版业的改制重组，出版企业的经营与管理也显得越来越重要，如何建立现代 企业制度成为备受追捧的话题。商务印书馆作为国内老牌的出版机构，已经走过了一百 多年的风雨。研究它的成长和发展历程，以及在各个阶段遇到的问题和解决办法，具有 十分重要的现实意义。 本文主要分为三个部分： 第一部分主要对商务印书馆的创立与发展过程做一个简单的介绍，其中包括创办的 时代背景、创办人及主要领导者的经营管理风格，为近代出版业做出的突出贡献、遇到 的困难及如何复业等内容。 第二部分从商务印书馆的经营角度出发，在时代背景下，从产品（出版物）、资金 运转、广告宣传等角度分析其如何做大做强。 第三部分侧重于商务印书馆的管理方面，从其人力资源、部门设置、技术改革、引 进科学管理方法及企业文化等方面加以阐释。 最后本文对近代商务印书馆总体情况进行了概括，总结了其经营管理的精髓，并提 出对当下出版业的启示。 作为中国近代出版业的源头，商务印书馆所取得的巨大的成就是值得我们深思的。 在那样艰难的年代，商务印书馆能发展地如此壮大，这其中必然有它独到的地方，能够 总结到这些经营管理的经验，对于今天的出版业来说，将是一笔宝贵的财富，也是一部 经营与管理的教科书。 关键词 商务印书馆 经营 管理 II II Abstract Abstract With the restructuring and reorganization of the publishing industry, the operation and management of the publishing enterprise has become increasingly important, and how to establish a modern enterprise system has become a topic of much to discussion.As the established publishing organization, the Commercial Press has gone through over a hundred years of ups and downs. The research of its growth and development process, and in various stages of problems and solutions has great practical significance. This paper is divided into three parts: In the first part, it makes a brief introduction about the establishment and development of the Commercial Press, which includes the background of the founder, the operation and management style of the founder and other main leaders their great contributions for the modern publishing industry, the difficulties they encountered, and the resumption of business and so on. The second part from the perspective of the Commercial Press’ administration make an analysis the ways that the press growth and development. That includes the products (publications), capital operation and advertising. The third part focuses on the management of the Commercial Press, discuss from human resources, department setting, technological changing, introduction of scientific management methods and corporate culture, etc. Finally, this paper summarizes the modern overall situation and essential man