商业性体育赛事网络结构特征及关系研究罗建英.pdf

:1000-677X(2010)04-0011-10 2010 (30 )4 CHINA SPO RT SCIENCE Vol.30, No.4, 11-20, 2010. 商业性体育赛事网络结构特征及其关系 The Characteristics and Relationship of Sporting Events Business Network Structure 1 2 , 1 2 LUO Jian-ying , CONG H -ping 　:选择规范研究的范式, 运用网络的观点和分析方法, 在对体育赛事相关研究成果以 及网络 论及其相关研究成果进行辨析的基础上, 从“产业经济学”的角度提出体育赛事及 其网络的定义;继而按投入—生产—产出的业务活动结构, 并根据相关网络 论和体育赛 事的属性, 构建商业性体育赛事网络结构;最后从新制度经济学的视角对网络内各参与主体 的交易关系进行了分析。研究认为, 在该赛事网络中,体育赛事生产者作为网络的中心结点 分别与各投入品的供给主体和产品的消费主体签定和执行 一系列商业合同, 建立不同形式 的经济交易关系;该赛事网络结构具有高中心性和低密度性、半开放性和松散型、非地域根 植性、复杂性等特征。 :体育赛事;商业网络;交易关系 Abstract:Thro gh choosing the normative research paradigm, sing the network perspective and analysis methods, first of all , on the basis of analysis on sporting events relevant research res lts, as w ell as netw ork theory and related research res lts, from the ind strial economics point of view, this paper cond cts the definition of sporting events and netw orks, and according to the ind strial economics str ct re of inp t-prod ction-the o tp t and in accordance with the relevant netw ork theory and sporting events attrib tes, b ilds sports events b siness netw ork str ct re, and finally from the perspective of new instit tional economics, makes the analysis on the transaction s bject relationship involved in the netw ork .The res lt show s that, in the event network, sport