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GOLDRATT SATELLITE PROGRAM 高瑞特卫星节目 SESSION 5 第五讲 MARKETING 营销 Good to see you again. 很高兴又见到你们。 Marketing. 营销。 I am afraid that this session will have to start in a very banal way. 我担心这个讲次一开始的介绍方式会很老套。 We will have first of all to define what is marketing. 我们会先为营销下定义。 Why? 为什么呢？ Because in spite of the fact that every marketing book in the last 50 years is giving reasonable definition of marketing reality is that in most companies you will not find marketing. 虽然在过去50年内，每本营销书籍都为营销下了合理的定义，然而实际上在大部分的公司里，你找不到营销。 They somehow confuse marketing with sales. 他们把营销和销售混为一谈。 So maybe we should u