国际商务管理英语Unit4.ppt

Marketing Management Unit 4 Text 1 Marketing Management Pre-reading questions: What are the marketing strategies under the background of globalization? Which factors should be taken into account during the process of planning implementation? Pre-reading questions: What are the marketing strategies under the background of globalization? Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Globalization has led firms to market beyond the borders of their home countri