A信托公司并购战略研究.docxVIP

A信托公司并购战略研究 ［摘要］伴随企业的诞生，并购就从來没有停止过，企业并购整合似乎成了企业持续发展 的永恒主题，但如何进行一次成功的并购，并在并购后能够持续经营发展，是我们研究的目 的。本文从A信托公司并购B公司的案例出发，意欲选择并购企业的整合效益作为探讨。首 先从分析二者所在环境出发，通过分析A信托公司的并购战略，最终在并购后如何从经营、 人力资源、财务方面的整合，判断并购后能否持续经营。因此得出企业并购不仅仅只关注行 业和业绩，更需要着眼于未来的收益，这样才能实现企业并购的价值创造功能。 ［关键词］并购；协同效应；战略 A trust company merger analysis [Abstract] Along with the birth of enterprise merger and acquisition has never stopped, seems to be a company merger the eternal theme of sustainable development, but how to make a success of mergers and acquisitions, and in the management and development can be sustained after the merger, is the purpose of our study. In this paper, starting from the case of A trust company mergers and acquisitions B compa ny, would like to choose acquisiti on enterprise integration ben efits as discussed. First starting from analyzing the environment, through the analysis of the merger and acquisition strategy of A trust company, in the end how after mergers and acquisitions from the aspects of management, huma n resources, fi nan cial in teg rati on, sustai nable manageme nt after ma ? Therefore concluded that the enterprise ma and performance not only focus on industry, more need to focus on the future earnings, so as to achieve the function of enterprise merger and acquisition value creation. [Key words] Mergers and acquisitions; synergies; strateg TOC \o 1-5 \h \z HYPERLINK \l bookmark2 \o Current Document 引言 1 HYPERLINK \l bookmark4 \o Current Document 一、 并购的理论基础 1 （-）并购含义 1 HYPERLINK \l bookmark8 \o Current Document （二） 并购后协同效应 1 HYPERLINK \l bookmark10 \o Current Document 二、 A信托公司现状 3 HYPERLINK \l bookmark12 \o Current Document 三、 A信托公司并购的环境分析及存在问题 4 HYPERLINK \l bookmark14 \o Current Document （-）国内有关企业并购战略整合的现状 4 （-）目标单位行业环境分析 5 HYPERLINK \l bookmark18 \o Current Document （三） A信托公司的SWOT分析 6 HYPERLINK \l bookmark20 \o Current Document 四、 A信托公司的并购战略规划 8 HYPERLINK \l bookmark22 \o Current Document （-）A信托公司发展目标及战略 8 HYPERLINK \l bookmark24 \o Current Document （-）A信托公司对目