客户心理分析解析ppt模板跟顾客希望值跟失落感relatives资料.pptxVIP

Relative consumption and satisfaction Dr. Russell James III, University of Georgia Past Expected Future Alternative Nearby additional Relevant Observed Current Multiple Alternative Our choices and our satisfaction are driven by the comparisons we make Behavioral Economics Concepts Past Expected Future Alternative Nearby additional Relevant Observed Current Multiple Alternative Hedonic Adaptation Placebo Effect; Stereotypes Endogenous Determination of Time Preference Anchoring; Paradox of Choice Loss Aversion; Endowment Effect; Status Quo Bias Availability Effects Relative Standing Peer Ef