Demandbase-人工智能在营销和销售行业的神话和现实（英文）-10页.pdfVIP

THE MYTHS REALITIES OF AI IN MARKETING SALES RESEARCH REPORT SPONSORED BY SURVEY REPORT INTRODUCTION When Jim Cramer, host of CNBC’s Mad According to a new survey from Demand Gen Money, recently stated that Artificial Report, a majority of B2B marketing and sales Intelligence (AI) is “like steroids for business,” executives believe that AI will have a significant and warned that businesses have to “jump impact on their ability to generate pipeline. on the bandwagon” to remain competitive, A few of the key findings include: Wall Street and the investment community took notice and investments in AI-enabled • 67% of survey respondents said AI will either technologies skyrocketed. be hugely beneficial and/or transformative AI is poised to fundamentally change • Nearly 80% feel a significant amount businesses across industries by automating (more than 20%) of their current spreadsheet-level tasks that will free up marketing and sales applications will be time for more strategic-level thinking. This AI-powered by 2020 extends to the B2B sales and marketing world, where executives agree that AI will be • 70% feel AI-powered applications will help to “transformative” and a “game changer” for their improve and accelerate the buyer’s journey businesses. However, many are moving too by recommending next best actions slowly to take advantage of readily available AI-powered applications, which are easily integrated into existing technology solutions. The Myths Realities Of AI In Marketing Sales Yet, despite the high