清扬公馆项目营销推广提案报告.pdf

博 / 观 / 宏 / 度 / 智 / 圆 / 行 / 方 目 录 第一部分 市场篇 ··················· - 1 - 一、区位分析 ·································· - 1 - 1、区位优势 ······································· - 1 - 2、行政区划及人口 ···································· - 1 - 3、区域历史沿革 ····································· - 1 - 4、区域整体发展动向 ··································· - 1 - 5、重点规划 ······································· - 2 - 二、房地产市场分析 ······························· - 3 - 1、无锡整体房地产市场环境 ································ - 3 - 2、各大板块市场分析 ··································· - 5 - 三、南长区房地产市场分析 ···························· - 7 - 四、区域未来市场供需预测（07－08 年） ···················· - 12 - 五、区域未来价格涨幅预测 ··························· - 13 - 六、竞争区域市场分析 ····························· - 14 - 1、区域竞争项目汇总 ··································· - 14 - 2、竞争项目去化分析 ··································· - 18 - 3、配套分析 ······································· - 20 - 4、重点个案分析 ····································· - 21 - 七、联排别墅市场分析 ····························· - 28 - 1、市场区域供应比例分析 ································· - 28 - 2、滨湖区联排别墅重点个案分析 ······························ - 29 - 3、新区联排别墅重点个案分析 ······························· - 33 - 4、总结 ········································· - 42 - 第二部分 客户篇 ··················· - 43 - 一、消费者问卷调查分析 ···························· - 43 - 1、走访问卷调查分析及个人基本资料调查 ·························· - 43 - 2、消费者购买需求调查 ·································· - 44 - 二、消费者调查结果分析 ···························· - 47 - 博 / 观 / 宏 / 度 / 智 / 圆 / 行 / 方 第三部分 项目篇 ··················· - 50 - 一、项目经济技术指标 ····················