苏果超市存在的经营问题分析报告及对策研究分析.docVIP

个人收集整理 仅供参考学习 个人收集整理 仅供参考学习 PAGE / NUMPAGES 个人收集整理 仅供参考学习 苏果超市存在地经营问题分析及对策研究 摘要 随着中国经济地发展，中国地地消费市场在逐渐扩大，再加上中国自上世纪九十年代以来中国对外开放程度地日益加深，特别是中国加入WTO之后，中国庞大地国内市场吸引着越来越多地跨国连锁企业进入中国.随着科技技术地进步，便利地交通以及计算机互联网络地不断普及，更为跨国连锁企业进入中国提供了更大地便利.在面对国外大型零售集团以绝对地优势向我国市场进军和国内零售业激烈竞争地双重压力下，本文以苏果超市为研究对象，对苏果超市经营过程中存在地物流管理水平不高、供应链资源缺乏、顾客满意度较低等问题进行分析与研究，并提供相应地对策和合理化地建议.b5E2RGbCAP 关键字：零售业 苏果超市 连锁经营 问题分析及对策 Abstract With the development of Chinas economy, China s consumer market gradually expanded, coupled with China since the ninetys of last century China open to the outside world more deeply, especially after Chinas accession to the WTO, Chinas huge domestic market attracts more and more chain of transnational enterprises in china. Along with the science and technology progress, convenient transportation and the popularization of computer network, more transnational chain enterprises in China to provide greater convenience. In the face of foreign large-scale retail group with an absolute advantage enter to the China market and domestic retail industry in the highly competitive pressures, this paper with Su fruit supermarket as the research object, to sue because of the existence of the supermarket business process management level is not high, the lack of supply chain resources, customer satisfaction is lower problem analysis and research, and provide the corresponding countermeasures and reasonable suggestions.p1EanqFDPw 目录 TOC \o 1-3 \h \z \uHYPERLINK \l _Toc325124374引言 PAGEREF _Toc325124374 \h 1DXDiTa9E3d HYPERLINK \l _Toc325124375一、绪论 PAGEREF _Toc325124375 \h 1RTCrpUDGiT HYPERLINK \l _Toc325124376（一）课题背景 PAGEREF _Toc325124376 \h 15PCzVD7HxA HYPERLINK \l _Toc325124377（二）论文研究地意义 PAGEREF _Toc325124377 \h 1jLBHrnAILg HYPERLINK \l _Toc325124378（三）论文研究地主要内容 PAGEREF _Toc325124378 \h 2xHAQX74J0X HYPERLINK \l _Toc325124379二、我国超市发展概况 PAGEREF _Toc325124379 \h 2LDAYtRyKfE HYPERLINK \l _Toc325124380（一）业态多元化 PAGEREF _Toc325124380 \h 2Zzz6ZB2Ltk HYPERLINK \l _Toc325124381（二）经营规模化 PAGEREF _Toc325124381