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外文标题:Asia-Pacific Graphic Design Tradition and Future
出 处: 《Asia-Pacific-Design》NO.8
作 者: Ulhas Moses
原 文:
Asia-Pacific Graphic Design Tradition and Future
As the practice of design in the 21st century enters into the realm of interaction and experience design, the rich visual tradition of Art and Design of Asia assumes a significant role for Asia-Pacific Graphic designers.
With the advent of globalization and new media, technology has now become easily
Accessible to the masses and the playing field is leveled. Asian designers now have at their fingertips all the modern tools and facilities for creative expression. Considering the stunning level of design and craftsmanship that has been achieved in ancient times in Asia only with manual tools one can only imagine an entirely new dimension of human creativity opening up with the use of digital tools.
The fundamental grammar of graphic design are form and function, line and color. Semantics, iconography, metaphors, symbolism, geometric abstraction, algorithmic procedures, programmed variation, hierarchy of space and measure, grids, narrative and storytelling. Contemporary Designers can draw upon these principles which have been used with great refinement and have been perfected over centuries in the Asian methods and philosophy of design.
The Asian image making tradition is entirely concerned with absorbing, and communicating the essence of an idea and giving visible form to formless concepts and complex abstract ideas. These sophisticated image visualization and form generation procedures and techniques that have been developed, are a treasure trove for graphic designers today and can be utilized whenever concepts have to be given form.
One of the most valuable traditions that Asian graphic designers can draw upon is in the important but often over-lo
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