基于时间效应的网上商场推荐系统研究与应用-软件工程专业论文.docxVIP

ABSTRACTAB ABSTRACT AB STRACT M-commerce has been widely used in shopping malls，which provides people a lot of convenience in shopping experiences．However,the overload of shopping information affects people to sebct goods quickly and appropriately．The emergence ofrecommendation system solve such problems in certain extent．While users’interests change time， which demands the dynamic recommendation of products．This paper presents a recommendation system which was the basis of time effects，which generates recommended prod ucts dynamically accord ing tO the time change，in this way to support marketing precisely． On the basis ofpersonalized recommendation techn0109y,data mining，and some other related theories，this paper analyzed the influence ofinterest to customers caused by the time factor，focused the study ofcollaborative filtering recommendation algorithm,which was based time effects．Collaborative filtering recommendation algorithm recommends interested goods to customers which those who have the same interest．The time effect based filtering recommendation algorithm proposed in this paper first take the consideration ofthe diversity evaluation criteria among different customers，and the customer evaluations vary in different categories of commodities．the evaluation tendency has obtained via normal注ed treatment of goods evaluation．fixed customers evaluation matrix of goods，to this end，the Ebbinghaus forgetting inspirited that the customers’shopping behavior of forgetting their own history of shopping is in line with the nonlinear forgetting rules，This paper has introduced the concept ofevaluation time window,that the influence ofcustomers evaluation information remains steady in this time period，then by adding time window,this new parameter improyes the traditional time weight function,to generate the new time weighted function，SO that the customer evaluation ofgoods would be cbser to the actual influence of current recommendations，By constructing the time weighted com