市场营销学第十二章(1).ppt

What occurs when radically new types of channel intermediaries displace traditional ones? Indirect marketing Crowdsourcing Disintermediation Multichannel marketing Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership? Conventional Corporate Contractual Administered Which vertical marketing system (VMS) integrates successive stages of production and distribution under single ownership? Conventional Corporate Contractual Administered Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of the line. This is called _____. bundled pricing full-line forcing administered pricing zone pricing Producers of a strong brand sometimes sell it to dealers only if the dealers will take some or all of the rest of the line. This is called _____. bundled pricing full-line forcing administered pricing zone pricing Moving broken, unwanted, or excess products returned by consumers or resellers is called _____. redistribution outbound distribution inbound distribution reverse distribution Moving broken, unwanted, or excess products returned by consumers or resellers is called _____. redistribution outbound distribution inbound distribution reverse distribution Note to Instructor The text gives the example of soap: Unilever makes millions of bars of Lever 2000 hand soap each day, but you want to buy only a few bars at a time. So big food, drug, and discount retailers, such as Kroger, Walgreens, and Wal-Mart, buy Lever 2000 by the truckload and stock it on their store’s shelves. In turn, you can buy a single bar of Lever 2000, along with a shopping cart full of small quantities of toothpaste, shampoo, and other related products as you need them. * Note to Instructor Channels perform the following functions: Information: Gathering and distributing marketing research and intelligence information about actors and forces in the marketing environment neede