zara的品牌策略分析报告.ppt

* * * Small Quantity Batch Process ◆ Principle of small quantity batch process ◆ Produce 100,000~ 350,000 clothes for a product ◆ Increase the number of times being released ◆ To make customers experience the new products Vertical Integration ◆ 49% of products of Inditex are produced in Europe. ◆ 35% and 16% of products are produced in Asia and the other European Country ◆ Inditex had a relationship with more than 1200 outsourcing company in 2008 ◆ Inditex keep 50% of supply and demand of the fabric by using in-house way and 50% of supply demand is