麦考瑞雅思阅读精读十篇系列列MediaSocialMediaPrivacy–A.PDF

⻨考瑞雅思阅读精读⼗篇系列·Media ⻨考瑞雅思阅读精读⼗篇系列：Media Social Media Privacy – A Contradiction in Terms? This article is by Naomi Troni, global CMO of Euro RSCG Worldwide. A Never in the course of human interaction have so many shared so much about themselves with so many others – and with so little apparent concern for their privacy. Was it really just a generation ago that people kept all but their most basic information under virtual lock and key? Today, we happily share our date and place of birth, name of our first pet, mother’s maiden name, favourite movie or book, favourite colour, first school teacher – and myriad other snippets of information required by online services as part of their security procedures. B The basic premise behind this information-sharing is nothing new. Consumers have long handed over a little personal information in exchange for services such as banking and finance, utilities and healthcare. The big difference now is that the information is digitized and accessible online – and we’re handing it out to virtually anyone who asks, regardless of how briefly the business has been in existence. Of even greater concern to many is the amount and variety of information being gathered about us without our explicit permission. Whereas retailers and others used to tweeze out information gleaned through loyalty cards, prize draws and catalogue mailing lists, now these old standbys have been massively augmented by customers researching and purchasing online, leaving in their wake a digital trail of cookie crumbs detailing their needs, tastes and desires. C And then there’s social media. If this isn’t the Holy Grail* for marketers, it’s